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Au rayon d’espoir
Type de projet
Art direction, logo and brand image creation, design and graphic montages ready for printing
Date
2023
Location
Tracadie, New Brunswick, Canada
Client
Dean Roberts du Roberts Group Roberts et le Tazza CAFFE
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In 2023, Dean Roberts, owner of Roberts Group and Tazza CAFFE, approached me to create a logo for the "Au Rayon d'espoir" food bank in Tracadie. This unique collaboration has grown into a meaningful project for the community.
Dean had a clear vision: he wanted a professional logo that would represent hope and generosity. After several discussions on the concept, we developed a design that perfectly captures the essence of the organization.
What makes this project particularly special is that Tazza CAFFE and Dean Roberts donated my design services to the food bank. This generous contribution reflects the very spirit of the food bank: mutual aid and community support. The logo has become a symbol of hope for those in need in our community.
The end result is a logo that combines professionalism and warmth, perfectly representing the mission of Au Rayon d'espoir and its crucial role in the Tracadie community.
